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Why Your B2B LinkedIn Ads Aren’t Working (And What to Do Instead)
LinkedIn Ads are one of the most powerful platforms for B2B marketers. You can target by job title, company size, industry, seniority, skills, and more. It sounds like…
4 min read
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Stuck on Ad Copy? Use Ad Libraries to Spark Ideas That Convert
If you’re a marketer or media buyer and you’re still staring at a blank Google Doc every time you need to build a new campaign, you’re doing it…
4 min read
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The 3 Revenue Multipliers That DTC Brands Overlook (And How They Unlock Fast Growth)
Most DTC brands are caught in a loop. The pressure to grow is constant, and the typical playbook? Spend more. Acquire more. Try to scale faster than the…
4 min read
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When Clients Say “It’s Not Working” (Even If the Metrics Look Fine)
Here’s why I take my clients seriously when they say their ad campaigns “aren’t working”—even if the KPIs suggest otherwise. As a digital marketer, I live and breathe…
4 min read
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How to Tell If Your GA4 Conversion Tracking Is Working (Even Before You Get a Lead)
One of the most common questions I hear from marketers setting up a new campaign is: “How do I know if my conversion tracking is set up correctly…
4 min read
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The PPC Superpower Most Marketers Overlook: Customer Empathy
When we think about what makes a great PPC strategist, we often list technical skills first: keyword optimization, bid strategies, conversion tracking, and landing page design. But one…
4 min read
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- When Clients Say “It’s Not Working” (Even If the Metrics Look Fine)
- How to Tell If Your GA4 Conversion Tracking Is Working (Even Before You Get a Lead)
- The PPC Superpower Most Marketers Overlook: Customer Empathy
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