Latest Articles by Scott
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The Best Way to Scale Google Ads Might Be… Cutting Spend?
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It sounds backwards, right? When paid media performance dips or pipeline slows, the instinct is usually the same: spend more. More budget, more keywords, more campaigns. But after auditing over $500K in Google Ads spend every single month across SaaS brands, here’s what we’ve found: Most SaaS companies don’t need…
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What Google’s Antitrust Trial Could Mean for PPC Advertisers
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If you’ve been keeping an eye on the tech world lately, you’ve likely heard the buzz around Meta and its ongoing antitrust battle. But while that drama unfolds, don’t let it distract you from another heavyweight bout: Google vs. the Department of Justice. This isn’t Google’s first time in the…
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Choosing the Right Channel: A Smarter Approach to PPC Strategy
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When it comes to pay-per-click (PPC strategy) advertising, one of the first—and most important—questions I ask isn’t about budgets or creative direction. It’s about channel selection. This might sound basic, but you’d be surprised how many businesses come to me with a predetermined idea of where they want to advertise.…