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Why Turning Off Paid Search Might Be Riskier Than You Think
Earlier this year, I paused non-brand paid search campaigns for one of my clients during February and March. This decision wasn’t arbitrary—it was based on historical seasonal data…
4 min read
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Looking Ahead to a Post Marketing Attribution World
If you’ve spent any amount of time in marketing, you’re likely very familiar with the concept of marketing attribution. It’s identifying which touchpoints or tactics led to a…
4 min read
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Not Every Paid Campaign Needs to Drive Direct Pipeline (And That’s Okay)
In B2B marketing, we often default to measuring success through pipeline and revenue. That makes sense—they’re the numbers that matter most at the end of the day. But…
4 min read
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How to Set Up Google Ads Conversion Tracking Without Tag Manager
When it comes to conversion tracking, Google Tag Manager (GTM) is often the go-to tool. It’s flexible, scalable, and a favorite among marketers for good reason. But sometimes,…
4 min read
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The Truth About Broad Match: Why It’s Not a Smart Starting Point for Most PPC Campaigns
Broad match keywords in Google Ads have come a long way. With machine learning advancements and Google’s intent-based matching improvements, many advertisers are giving broad match a second…
4 min read
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Why Sales and Marketing Must Target the Same Accounts
In the world of B2B growth, alignment isn’t optional. If marketing and sales are not working from the same target account list, the entire revenue engine suffers. When…
4 min read
- Why Turning Off Paid Search Might Be Riskier Than You Think
- Looking Ahead to a Post Marketing Attribution World
- Not Every Paid Campaign Needs to Drive Direct Pipeline (And That’s Okay)
- How to Set Up Google Ads Conversion Tracking Without Tag Manager
- The Truth About Broad Match: Why It’s Not a Smart Starting Point for Most PPC Campaigns
- Why Sales and Marketing Must Target the Same Accounts
- Combining LinkedIn Ads and Google Ads: A B2B Power Play
- What Makes a Top-Performing LinkedIn Ad Work? A Tactical Breakdown
- How to Actually Reach Your ICP with Reddit Ads (Without Wasting Budget)
- Why Your B2B LinkedIn Ads Aren’t Working (And What to Do Instead)
- Stuck on Ad Copy? Use Ad Libraries to Spark Ideas That Convert
- The 3 Revenue Multipliers That DTC Brands Overlook (And How They Unlock Fast Growth)
- When Clients Say “It’s Not Working” (Even If the Metrics Look Fine)
- How to Tell If Your GA4 Conversion Tracking Is Working (Even Before You Get a Lead)
- The PPC Superpower Most Marketers Overlook: Customer Empathy
- Why B2B Marketers Should Care About Win Rates—Not Just Pipeline
- The Future of Demand Gen: Leaner, Smarter, and Built for Scale
- The PPC Myths That’s Costing You Money (And How to Fix It)
- Setting Realistic Conversion Benchmarks for New PPC Campaigns
- 3 Ways to Find What’s Really Driving Your Marketing Results