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The PPC Myths That’s Costing You Money (And How to Fix It)
Let’s bust a myth that’s quietly draining marketing budgets every single day: 🚫 “Broad match keywords bring in more traffic, which means more conversions.” Spoiler: That logic is…
4 min read
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Setting Realistic Conversion Benchmarks for New PPC Campaigns
One of the most common questions when launching a new PPC campaign is: “When will we get our first conversion?” While general industry benchmarks are a helpful starting…
4 min read
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3 Ways to Find What’s Really Driving Your Marketing Results
If you’ve spent any time in marketing, you’ve probably heard of the 80/20 rule—the idea that 80% of your results come from 20% of your efforts. While it’s…
4 min read
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Mastering Copywriting for Paid Digital Ads
Writing copy for paid digital ads doesn’t have to be complicated, but it does require nuance. The digital space is crowded, and consumers are constantly bombarded with messages…
4 min read
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Mastering the Fundamentals of Digital Marketing
Dive into the fundamentals of digital marketing with our expert-led tutorial. Master the basics and elevate your online presence.
4 min read
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No, SEO Isn’t Dead — But It’s a Whole Lot Harder in 2025
Let’s get this out of the way:SEO is not dead. But if you’re a startup or scaleup evaluating whether SEO is still worth the investment in 2025… you’re…
4 min read
- The PPC Myths That’s Costing You Money (And How to Fix It)
- Setting Realistic Conversion Benchmarks for New PPC Campaigns
- 3 Ways to Find What’s Really Driving Your Marketing Results
- Mastering Copywriting for Paid Digital Ads
- Mastering the Fundamentals of Digital Marketing
- No, SEO Isn’t Dead — But It’s a Whole Lot Harder in 2025
- Planning a New PPC Campaign? Here’s What I Ask Clients Before We Launch
- Do You Really Need to Wait a Year to See LinkedIn Ads ROI?
- How to Turn Apollo or ZoomInfo Lists Into High-Intent LinkedIn Audiences
- Scaling PPC Campaigns? Don’t Forget to Adjust Your Bids
- A Practical Guide to Google Tag Manager Tag Types (And When to Use Them)
- Essential Small Business SEO Tips You Can Do Yourself
- Dayton Area SEO Strategies: Boost Your Local Presence.
- Blip Billboards: Revolutionizing Outdoor Advertising in Dayton
- Simplifying UI Design: Logical Rules Over Intuition
- Discover the Latest Dayton Ohio Business Trends for 2024
- Top Digital Marketing Trends to Embrace in 2024.
- 7 Reasons Your Small Business Should Market Research
- The Challenges and Opportunities of AI in the Global Workforce
- Understanding the Role of a Fractional CMO