Hi, I’m Scott Sweeney, a data-driven digital marketer with over 17 years of experience in B2B marketing, performance advertising, and brand growth strategy.
Over the years, I’ve helped companies scale marketing programs that move the needle. Whether it’s through LinkedIn Ads strategy, full-funnel PPC campaigns, CRO enhancements, or marketing automation workflows, I focus on measurable business outcomes, not vanity metrics. My passion is rooted in building marketing that drives pipeline AND proves it.
I hold a Master’s in Marketing Analytics and a Bachelor’s in Business Administration. I’m also an MBA candidate, Google Ads Partner, and someone who gets way too excited about attribution modeling and Looker Studio dashboards. I believe that great marketing comes from asking the right questions, testing relentlessly, and actually talking to customers.
A Few Highlights:
- Increased organic traffic by 31% and improved lead conversion within 6 months at a previous employer.
- Managed and optimized multi-platform PPC strategies (Google Ads, LinkedIn Ads, Meta)
- Rebuilt digital infrastructure for nonprofit organizations, helping increase user engagement by over 250%
- Created and launched performance-driven email nurture programs and lead funnels
- Certified in Google Analytics, SEO, Project Management, and Generative AI Tools
Outside the Office
I live just outside of Dayton, Ohio, with my wife Katie, our daughter, and our (very spoiled) dogs. I grew up near Chicago and am an avid Chicago sports fan. I’m active in youth sports and sit on the Board of Directors for Englewood Little League. When I’m not building dashboards or planning ad campaigns, you can usually find me writing books about marketing, making music, or chasing our puppies around the backyard.