What We Do
Stratus Analytics is a boutique full-service market research and consulting firm based in Dayton. We provide custom-designed research solutions to address your most pressing challenges, using a hypothesis-driven approach that delivers relevant, actionable insights. Our research drives meaningful change and results for your business.
Areas of Expertise
Brand
- Brand awareness, familiarity, purchase likelihood and ongoing brand health
- Drivers and barriers to purchase
- Customer journey and experience insights
- Employee experience analysis
Product and Concept Optimization
- New product launch support
- Product, feature and pricing optimization
- Concept evaluation and testing
- Logo and positioning screening
Market Opportunity Assessment
- Market sizing and segmentation
- Target market identification
- Marketing strategy development
- Acquisition and investment guidance
- Advertising campaign effectiveness
Why Choose Stratus Analytics?
Actionable Insights for Real Impact
We custom-design each study based on your specific strategic questions and hypotheses, ensuring insights that drive meaningful change.
Understanding Emotional Drivers
Through extensive research, we’ve identified the key emotions that influence purchasing decisions, allowing us to provide deeper insights into consumer behavior.
Collaborative Partnership Approach
We work closely with you, becoming an extension of your team to deliver the most relevant and impactful insights.
Senior-Level Expertise
Our experienced senior team members are involved in every project, bringing their knowledge and expertise to ensure the highest quality results.
Questions We’ve Answered for Our Clients
- What determines customer loyalty and switching behavior?
- Should we invest in a potential new business acquisition?
- How can we extend our current brands to new products and services?
- What is the size of a current or potential market?
- What new products are likely to generate the most potential revenue?
- What should we communicate about new products to ensure post-launch success?
- What are customers’ current unmet needs?
- How do customers experience our products and services?
- What are key market segments and how do we target them?
- What changes to current products/services will increase revenue?
- How effective is our advertising in driving consideration and purchase?
- What features and pricing will optimize market share and revenue?
- How can we create a stronger emotional connection with customers?
- What pandemic-driven changes in attitudes and behaviors will remain long-term?