What We Do
Stratus Analytics is a boutique, full-service market research and consulting firm proudly headquartered in Dayton, Ohio. We specialize in solving complex business challenges through custom-designed, hypothesis-driven research that delivers relevant, actionable insights.
Our mission is simple: to turn data into clarity and insights into impact. Whether you’re launching a new product, refining your brand strategy, or exploring market opportunities, we uncover the “why” behind customer behaviors and business trends—so you can make decisions with confidence.
Our Areas of Expertise
Brand Strategy and Health
We help you understand and grow your brand by identifying what resonates—and what holds you back.
- Brand awareness, familiarity, and preference tracking
- Drivers and barriers to brand engagement and purchase
- Brand positioning and messaging validation
- Customer journey mapping and experience optimization
- Employee experience and internal brand alignment
Product and Concept Optimization
From ideation to launch, we guide you through every stage of product development.
- Concept testing and validation
- Feature prioritization and pricing optimization
- Support for new product launches
- Packaging, naming, and logo screening
- In-market product performance tracking
Market Opportunity Assessment
Make informed growth decisions with clear market intelligence.
- Market sizing and segmentation
- Target market discovery and profiling
- Competitive landscape analysis
- M&A support and investment evaluation
- Go-to-market strategy development
Advertising and Communications Effectiveness
Ensure your campaigns break through and deliver results.
- Campaign concept testing and refinement
- Message and creative testing
- Brand recall and ad effectiveness analysis
- Emotional resonance and engagement measurement
Why Choose Stratus Analytics?
Tailored Research. Real Results.
Every project is built from the ground up to address your unique business questions. We design custom methodologies that deliver clarity, direction, and measurable business impact.
Deeper Emotional Insight
Our proprietary frameworks uncover the emotional drivers behind consumer decisions, giving you a deeper understanding of what motivates your audience—and how to connect with them meaningfully.
A True Partnership Model
We become an extension of your team. Our collaborative, hands-on approach ensures you’re never in the dark and always moving forward with purpose.
Senior-Level Expertise, Every Time
Our experienced consultants are involved from start to finish. You get top-tier thinking, strategic insight, and research that stands up to real-world challenges.
Questions We’ve Helped Answer
We’ve worked with leading organizations to answer mission-critical questions such as:
- What drives customer loyalty and churn in our category?
- Which product concepts are most likely to succeed in the market?
- How do we position our brand to better connect with key segments?
- What’s the revenue potential of a new market or audience?
- What changes will improve our customer experience and satisfaction?
- Which advertising messages will best drive engagement and conversion?
- How do we future-proof our offering in a post-pandemic landscape?
- What emotional triggers increase purchase intent and brand advocacy?
- How can we optimize features and pricing for greater market share?
Let’s Talk
Whether you’re in Dayton or beyond, Stratus Analytics is ready to help you move from uncertainty to strategic clarity. If you have a question that keeps you up at night, let’s start there—and uncover the insights that will drive your next big decision.