Category: PPC
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Use LinkedIn Ads for ABM (Account-Based Marketing)
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Account-Based Marketing (ABM) is no longer a fringe strategy—it’s the cornerstone of high-performing B2B programs. And while there are many tools that can help execute ABM, LinkedIn Ads stands out as one of the most powerful and precise channels for targeting high-value accounts. Why? Because LinkedIn has what other platforms…
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Why Marketers Must Go Beyond Last Touch Attribution
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Every quarter, marketing teams gather around dashboards and slides.Conversion numbers are shared. Pipelines are reviewed. Wins are celebrated. Losses are analyzed. And for most, the underlying model behind these discussions is Last Touch attribution—the conversion credit assigned to the very last interaction before a form fill, signup, or deal. Last…
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Planning a New PPC Campaign? Here’s What I Ask Clients Before We Launch
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One of the best ways to ensure a smooth and successful PPC campaign launch is to set clear expectations early—especially when working with a client’s internal team. When there’s a big marketing push or a new service to promote, I’ve found that taking time to outline what’s needed up front…
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Do You Really Need to Wait a Year to See LinkedIn Ads ROI?
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Wondering how long it takes to see ROI from LinkedIn Ads? Learn why you don’t need to wait a year and which early metrics to track for faster campaign insights.
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Write LinkedIn Ads For Executives That Actually Drive Results
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Reaching a C-suite audience with LinkedIn Ads requires a completely different approach than targeting general business professionals. Executives are busy, skeptical, and laser-focused on outcomes. If your ads do not immediately communicate business value, they will be ignored. This is why crafting LinkedIn Ads for executives is one of the…
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How to Turn Apollo or ZoomInfo Lists Into High-Intent LinkedIn Audiences
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If you’re working with sales prospecting lists from Apollo, ZoomInfo, or similar platforms, you’ve got a hidden asset that can dramatically improve your LinkedIn Ads targeting. These lists aren’t just good for email or cold outreach—they’re a shortcut to building high-quality, high-intent audiences on LinkedIn. And with a bit of…
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Scaling PPC Campaigns? Don’t Forget to Adjust Your Bids
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When it comes to scaling paid search campaigns, one of the most common (and costly) mistakes I see is this: 👉 Simply increasing the budget without adjusting the bidding strategy. On the surface, it makes sense—if your campaigns are performing well, why not just add more budget and watch the…
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How to Avoid Wasting Ad Budget on the Wrong Companies
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One of the biggest hidden pitfalls when setting up LinkedIn Ads campaigns is unintentionally wasting ad budget on companies that are not a good fit for your business. Even highly targeted campaigns can quietly drain budget by serving impressions to irrelevant companies unless you take the time to check your…