Category: Measurement and Data
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Why Is Marketing Measurement So Hard to Get Right?
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Marketing measurement is one of the most talked-about and misunderstood parts of the job. Marketers are under constant pressure to prove ROI, optimize spend, and make decisions rooted in data. But despite the countless tools and models available, most teams still struggle to answer a simple question: What’s really working?…
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Google Analytics Real Time Reporting Issues
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oogle Analytics real time reporting appears to be experiencing widespread issues this morning, with many site owners reporting drastically reduced or inaccurate live traffic data. If you’re seeing unusually low real-time user counts in GA4 today, you are not alone. This is not necessarily a problem with your website or…
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B2B Marketing Benchmarks in 2025
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B2B marketing benchmarks in 2025 are more important than ever. Most marketers today are operating without a clear sense of how their compensation, KPIs, and tech stacks compare to others in the industry. That lack of visibility makes it difficult to know whether your strategy is ahead of the curve…
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Marketing Team Burnout is Real (And It’s Not Easy To Fix)
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Preventing marketing team burnout in 2025 is no longer optional. It’s mission critical for VPs of Marketing navigating the pressure of bigger goals, leaner teams, and higher expectations. If you’ve recently been promoted into a leadership role, this reality probably feels familiar. Your headcount is smaller than it should be.…
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Why Mid-Level Influencers Drive B2B Buying Decisions
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In B2B marketing, there’s a long-standing obsession with targeting “the decision-maker.” Most campaigns are optimized for clicks from VPs, C-level executives, and founders. It’s easy to understand why—on paper, these are the people with the budget and authority to say yes. But in reality, especially when selling into mid-market or…
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Continuous Learning for PPC Professionals Is Non-Negotiable
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The fastest way to stop being an expert? Start believing that you already are—and stop learning. That mindset can quietly stall growth for even the most seasoned marketers. In digital advertising, especially pay-per-click (PPC) management, algorithms shift, platforms evolve, and consumer behavior constantly changes. What worked yesterday might underperform tomorrow.…
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What ChatGPT With Ads Means for the Future of AI Search
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A major shift is coming to the world of AI assistants and conversational search: OpenAI is beginning to roll out ads inside ChatGPT. Until now, ChatGPT has primarily been known as an ad-free tool that provides direct, conversational answers.But starting in 2025, users will increasingly encounter ads as part of…
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Building True Sales and Marketing Alignment for ABM Success
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Many marketing and sales leaders say they are “aligned.” It is a common talking point on platforms like LinkedIn.But when you dig beneath the surface, much of that so-called alignment falls apart quickly. True sales and marketing alignment is not about attending the same meetings.It is about sharing ownership over…
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Smarter Ways to Visualize Search Marketing Data in 2025
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earch marketing has never been more complex—or more critical to business growth.As the digital landscape continues to shift, how we visualize search marketing data must evolve. The old ways of reporting are no longer enough. Static dashboards and siloed spreadsheets create blind spots, hiding key insights marketers need to drive…
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How to Measure Brand the Right Way
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“How do I measure brand?” It is one of the most common questions marketing leaders, especially VPs and CMOs, ask.It is also one of the most misunderstood topics in marketing. The truth is, before you can even attempt to measure brand effectively, you must first start by asking a better…