Category: GenAI
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What ChatGPT With Ads Means for the Future of AI Search
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A major shift is coming to the world of AI assistants and conversational search: OpenAI is beginning to roll out ads inside ChatGPT. Until now, ChatGPT has primarily been known as an ad-free tool that provides direct, conversational answers.But starting in 2025, users will increasingly encounter ads as part of…
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How Google’s AI Overviews Are Changing Search — And It Matters
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In 2025, no change to the digital marketing landscape looms larger than Google’s rollout of AI Overviews into mainstream search results. Promised as a major leap forward in search experience, the overviews aim to synthesize information more efficiently for users. They summarize, recommend, and contextualize information without requiring users to…