Category: Digital Marketing
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Digital Brand Transformation Case Study
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This digital brand transformation case study examines how one fintech company went far beyond a typical website redesign to drive a true shift in how its brand, demand programs, and customer experience aligned. What began as a need to modernize the company’s outdated website became a full digital reinvention—starting with…
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The Rise of Vibe Coding for Fast, AI-Driven Marketing
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Vibe coding for web development is transforming how websites are built, especially for non-technical users. Instead of writing code line by line, vibe coding empowers users to create fully functional websites using high-level prompts, organized resources, and AI-assisted collaboration. If you’re a marketer, designer, or project manager without a development…
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Choosing the Right Channel: A Smarter Approach to PPC Strategy
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When it comes to pay-per-click (PPC strategy) advertising, one of the first—and most important—questions I ask isn’t about budgets or creative direction. It’s about channel selection. This might sound basic, but you’d be surprised how many businesses come to me with a predetermined idea of where they want to advertise.…
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Why Turning Off Paid Search Might Be Riskier Than You Think
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Earlier this year, I paused non-brand paid search campaigns for one of my clients during February and March. This decision wasn’t arbitrary—it was based on historical seasonal data indicating low performance during these months. It simply didn’t make sense to invest in paid search when previous years clearly showed minimal…
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Looking Ahead to a Post Marketing Attribution World
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If you’ve spent any amount of time in marketing, you’re likely very familiar with the concept of marketing attribution. It’s identifying which touchpoints or tactics led to a lead, a conversion, or a sale. Attribution tells us what’s working, what’s driving results, and where we should invest our resources. Lately,…
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Not Every Paid Campaign Needs to Drive Direct Pipeline (And That’s Okay)
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In B2B marketing, we often default to measuring success through pipeline and revenue. That makes sense—they’re the numbers that matter most at the end of the day. But not every campaign should be expected to deliver direct response conversions. Brand awareness, thought leadership, and long-term demand generation have value. The…
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How to Set Up Google Ads Conversion Tracking Without Tag Manager
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When it comes to conversion tracking, Google Tag Manager (GTM) is often the go-to tool. It’s flexible, scalable, and a favorite among marketers for good reason. But sometimes, access to a client’s GTM account isn’t available. Maybe the dev team manages the tag manager, or it simply hasn’t been implemented…
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Why Sales and Marketing Must Target the Same Accounts
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In the world of B2B growth, alignment isn’t optional. If marketing and sales are not working from the same target account list, the entire revenue engine suffers. When these teams operate in silos, it leads to wasted ad spend, misaligned messaging, poor conversion rates, and internal friction that stalls pipeline…
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How to Actually Reach Your ICP with Reddit Ads (Without Wasting Budget)
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“Let’s run ads on Reddit!” It’s a great idea. But unless you know how to navigate the platform’s unique structure and community-driven culture, you’ll end up spending money and wondering why the clicks aren’t converting. Reddit can be a high-intent, cost-effective ad channel for B2B and niche brands—if you know…
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Stuck on Ad Copy? Use Ad Libraries to Spark Ideas That Convert
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If you’re a marketer or media buyer and you’re still staring at a blank Google Doc every time you need to build a new campaign, you’re doing it the hard way. The good news? You don’t have to. Thanks to public ad libraries, you now have access to thousands of…