Category: Case Study
-
Top-of-Funnel Optimization Case Study: When Healthcare Ads Thrive Without Purchase Data
•
Top-of-funnel optimization is an underused but powerful strategy in digital advertising. While most brands claim to understand its value, few truly prioritize it in practice. This case study shows how a healthcare advertiser adapted to a major platform shift and achieved excellent results—not by focusing on purchase events, but by…
-
LinkedIn Audience Insights Case Study: Smarter Contact List Targeting for B2B Ads
•
Using LinkedIn audience insights effectively can be a game changer for any B2B marketer trying to improve ad targeting. This case study explores how one anonymous agency used LinkedIn audience analysis tools to create smarter, more strategic contact list targeting, even without access to pure lookalike audience capabilities. The challenge…
-
Digital Brand Transformation Case Study
•
This digital brand transformation case study examines how one fintech company went far beyond a typical website redesign to drive a true shift in how its brand, demand programs, and customer experience aligned. What began as a need to modernize the company’s outdated website became a full digital reinvention—starting with…
-
Why You Should Stop Ignoring Leads That Aren’t Ready to Buy (Yet)
•
If your product or service carries a hefty price tag—say $10,000 or more—you already know the truth: big deals rarely close in a single call. And yet, many B2B marketers and sales teams fall into the same trap. They chase only “ready-to-buy” leads—those sitting at the very bottom of the…
-
Communicating Marketing Value to C-Suite: A Playbook for CMOs
•
Communicating marketing value to C-suite leaders is often the most dreaded part of a CMO’s job. But it does not have to be. In fact, once you establish the right frameworks for measurement, testing, and strategic planning, it can become one of the most predictable and empowering parts of your…
-
The Innovator’s Dilemma of Functioning Technology
•
Picture this – you’re running a successful business powered by technology. Everything seems to be working smoothly. Why mess with it, right? Well, that’s where many smart businesses stumble.
-
Technical SEO Improvements on MSP Website
•
A Chicago-based IT company, faced challenges with its website’s organic search performance, impacting its ability to attract new customers and grow its online presence. This case study outlines the technical SEO strategies implemented to vastly improve the website’s visibility, traffic, and overall performance.