Author: Scott Sweeney
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The Rise of Vibe Coding for Fast, AI-Driven Marketing
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Vibe coding for web development is transforming how websites are built, especially for non-technical users. Instead of writing code line by line, vibe coding empowers users to create fully functional websites using high-level prompts, organized resources, and AI-assisted collaboration. If you’re a marketer, designer, or project manager without a development…
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Eliminate B2B Ad Spend Waste and Prove ROI in 2025
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According to new research from eMarketer and Demandbase, 58% of B2B marketers say ad spend waste is a major concern in 2025.And it’s no surprise why. Despite budget increases across most B2B organizations this year, more than half of marketers estimate that 10–45% of their digital advertising budgets are being…
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The Best Way to Scale Google Ads Might Be… Cutting Spend?
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It sounds backwards, right? When paid media performance dips or pipeline slows, the instinct is usually the same: spend more. More budget, more keywords, more campaigns. But after auditing over $500K in Google Ads spend every single month across SaaS brands, here’s what we’ve found: Most SaaS companies don’t need…
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What Google’s Antitrust Trial Could Mean for PPC Advertisers
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If you’ve been keeping an eye on the tech world lately, you’ve likely heard the buzz around Meta and its ongoing antitrust battle. But while that drama unfolds, don’t let it distract you from another heavyweight bout: Google vs. the Department of Justice. This isn’t Google’s first time in the…
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Choosing the Right Channel: A Smarter Approach to PPC Strategy
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When it comes to pay-per-click (PPC strategy) advertising, one of the first—and most important—questions I ask isn’t about budgets or creative direction. It’s about channel selection. This might sound basic, but you’d be surprised how many businesses come to me with a predetermined idea of where they want to advertise.…
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Building Trust Beyond the Ad: A Smarter Strategy for LinkedIn Ads Success
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In the world of B2B marketing, LinkedIn Ads often stand out as one of the most powerful tools for reaching decision-makers. But while advertisers pour resources into targeting, copywriting, and budget optimization, there’s one underrated factor that dramatically improves LinkedIn ad performance—building trust outside of the ad itself. Why Trust…
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Why Decreasing Clicks Can Actually Improve Your B2B Ad Campaign
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When managing paid media campaigns, marketers typically celebrate higher click-through rates (CTR) and increased lead volumes. However, there are instances where deliberately lowering your CTR and lead volume can significantly enhance your campaign’s overall effectiveness, particularly in B2B marketing scenarios. Although it might initially seem counterintuitive, focusing on quality over…
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Podcast Content Repurposing Strategy
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Podcast content repurposing strategy is quickly becoming one of the most effective ways to maximize marketing impact without creating more work from scratch. In a world where content needs to be multi-format, multi-channel, and consistently delivered, turning one podcast into a full suite of strategic assets is not just smart—it…
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Why Your Landing Page CTAs Are Failing And How to Fix Them
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Regarding ad campaigns, most marketers assume the secret sauce to higher conversion rates lies entirely within their ad platform—better copy, improved targeting, smarter bidding strategies. But here’s a surprising truth: some of the most significant performance boosts happen not within the ad interface, but after someone clicks your ad. Yes,…
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Why Turning Off Paid Search Might Be Riskier Than You Think
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Earlier this year, I paused non-brand paid search campaigns for one of my clients during February and March. This decision wasn’t arbitrary—it was based on historical seasonal data indicating low performance during these months. It simply didn’t make sense to invest in paid search when previous years clearly showed minimal…