Author: Scott Sweeney

  • Top Digital Marketing Trends to Embrace in 2024.

    Top Digital Marketing Trends to Embrace in 2024.

    The future of digital marketing is poised for a transformative shift in 2024, driven by innovations such as personal AI assistants, Google’s Search Generative Experience (SGE), and the diminishing impact of the traditional publisher model. As marketing innovation progresses, companies must diversify their content strategies, spanning video, forum discussions, and…

  • 7 Reasons Your Small Business Should Market Research

    7 Reasons Your Small Business Should Market Research

    Small business market research helps identify customer needs, analyze competitors, and make informed decisions for growth. Invest in it to stay ahead.