Author: Scott Sweeney
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Strategic Paid Media Planning
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Strategic paid media planning is often misunderstood as a purely tactical exercise. Many teams assume it begins with setting budgets and selecting channels. But in reality, its success is determined much earlier — in the alignment of audience insights, messaging clarity, and content development. Paid media can only perform as…
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Your Attribution Data Is Lying to You
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Most B2B marketing teams think they’re making data-driven decisions.In reality, many are basing their entire budget allocations on incomplete, distorted, or outright false attribution data. Here’s the cold truth:If you trust your default marketing attribution data, you’re making decisions based on lies.And if you don’t recognize that now, you’re setting…
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How to Measure Brand the Right Way
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“How do I measure brand?” It is one of the most common questions marketing leaders, especially VPs and CMOs, ask.It is also one of the most misunderstood topics in marketing. The truth is, before you can even attempt to measure brand effectively, you must first start by asking a better…
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A Practical Guide to Google Tag Manager Tag Types (And When to Use Them)
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If you’ve ever opened Google Tag Manager (GTM) and felt overwhelmed by the number of tag types available, you’re not alone. Between native tag templates, custom HTML tags, and the ever-growing community gallery, it can be tough to know which tag type is the best fit for what you’re trying…
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How to Avoid Wasting Ad Budget on the Wrong Companies
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One of the biggest hidden pitfalls when setting up LinkedIn Ads campaigns is unintentionally wasting ad budget on companies that are not a good fit for your business. Even highly targeted campaigns can quietly drain budget by serving impressions to irrelevant companies unless you take the time to check your…
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Essential Small Business SEO Tips You Can Do Yourself
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Learn actionable tips for small business DIY SEO to boost your online visibility, drive organic traffic, and outrank competitors – all without expensive consultants
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Dayton Area SEO Strategies: Boost Your Local Presence.
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Elevate your website’s visibility with expert Dayton Area SEO Strategies tailored for local businesses. Drive traffic and growth today!
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Blip Billboards: Revolutionizing Outdoor Advertising in Dayton
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Blip Billboards is revolutionizing outdoor advertising in Dayton with cutting-edge digital billboards that captivate audiences and drive unparalleled brand visibility.
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Simplifying UI Design: Logical Rules Over Intuition
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Designing a user interface (UI) can be daunting. With endless options for layout, spacing, typography, and color, making decisions can be overwhelming. The challenge intensifies when considering usability, accessibility, and psychological factors. Fortunately, UI design doesn’t have to be overly complex. I’ve found that most of my design decisions are…
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Discover the Latest Dayton Ohio Business Trends for 2024
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Dayton is poised for a continued economic upswing in 2024, highlighted by strong employment rates and easing inflation. Following a year without recession, the city is set to see significant growth in the Gross Domestic Product. Anticipated interest rate cuts by the Federal Reserve and a surge in the stock…