Author: Scott Sweeney
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Do Domain Extensions Impact SEO in 2025?
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Choosing a domain name is one of the earliest decisions a brand makes online.But beyond the name itself, marketers often debate another important detail:Does the domain extension you choose—like .com, .net, .ai, or .co—affect SEO? This question has resurfaced in 2025 as more businesses opt for creative or industry-specific domain…
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What ChatGPT With Ads Means for the Future of AI Search
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A major shift is coming to the world of AI assistants and conversational search: OpenAI is beginning to roll out ads inside ChatGPT. Until now, ChatGPT has primarily been known as an ad-free tool that provides direct, conversational answers.But starting in 2025, users will increasingly encounter ads as part of…
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Google’s Demand Gen Campaign Updates Are a Big Deal for 2025
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If you have not been paying close attention, Google’s Demand Gen campaign parameters are undergoing some serious updates—and they are setting the stage for a major shift in how advertisers approach paid media on Google’s ecosystem. For marketers used to traditional Google Ads structures, these changes might feel surprising at…
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Building True Sales and Marketing Alignment for ABM Success
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Many marketing and sales leaders say they are “aligned.” It is a common talking point on platforms like LinkedIn.But when you dig beneath the surface, much of that so-called alignment falls apart quickly. True sales and marketing alignment is not about attending the same meetings.It is about sharing ownership over…
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No, SEO Isn’t Dead — But It’s a Whole Lot Harder in 2025
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Let’s get this out of the way:SEO is not dead. But if you’re a startup or scaleup evaluating whether SEO is still worth the investment in 2025… you’re asking a very valid question. I say this as someone who’s spent 16+ years deeply embedded in the SEO world—someone who’s helped…
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Why Most ABM Programs Fail to Reflect How People Actually Buy
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Many modern B2B teams believe they are running effective account-based marketing (ABM) programs. They identify the right accounts, select the right people within those companies, and launch campaigns that are technically precise. But for all their targeting accuracy, most ABM efforts miss a critical element — they do not reflect…
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The Six Must-Have Reports That GTM Leaders Need for Smarter Decision-Making
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GTM leaders rely heavily on clear and accurate data to drive alignment, accelerate revenue, and guide strategic planning. In a fast-moving B2B environment, there is no room for guesswork. Whether managing marketing, sales, or customer success, having a set of foundational reports is essential for tracking progress, identifying bottlenecks, and…
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How Google’s AI Overviews Are Changing Search — And It Matters
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In 2025, no change to the digital marketing landscape looms larger than Google’s rollout of AI Overviews into mainstream search results. Promised as a major leap forward in search experience, the overviews aim to synthesize information more efficiently for users. They summarize, recommend, and contextualize information without requiring users to…
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Smarter Ways to Visualize Search Marketing Data in 2025
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earch marketing has never been more complex—or more critical to business growth.As the digital landscape continues to shift, how we visualize search marketing data must evolve. The old ways of reporting are no longer enough. Static dashboards and siloed spreadsheets create blind spots, hiding key insights marketers need to drive…
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Planning a New PPC Campaign? Here’s What I Ask Clients Before We Launch
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One of the best ways to ensure a smooth and successful PPC campaign launch is to set clear expectations early—especially when working with a client’s internal team. When there’s a big marketing push or a new service to promote, I’ve found that taking time to outline what’s needed up front…