Author: Scott Sweeney
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How Often Does Google Change Title Tags—and Why It Matters
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In the world of SEO, few things are more frustrating than spending time on a meticulously crafted title tag, only for Google to rewrite it in the search results. But in 2025, that frustration is more relevant than ever. According to a recent study by SEO expert John McAlpin, Google…
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What are Key B2B Marketing Burnout Drivers
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B2B marketing burnout drivers are becoming increasingly evident as more chief marketing officers, VPs, and senior marketers voice the same sentiment: they are tired. Tired of unrealistic expectations, flawed forecasting, attribution models that ignore reality, and the pressure to constantly perform under conditions that do not reflect how modern buying…
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Digital Brand Transformation Case Study
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This digital brand transformation case study examines how one fintech company went far beyond a typical website redesign to drive a true shift in how its brand, demand programs, and customer experience aligned. What began as a need to modernize the company’s outdated website became a full digital reinvention—starting with…
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Product Marketing Is the Most Underrated Role in Marketing
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In a world of flashy ad campaigns, viral content, and performance dashboards, one marketing role remains quietly complex and critically misunderstood:Product marketing. It’s not just a support function. It’s not just launch checklists or positioning decks. Done right, product marketing is the glue that holds go-to-market strategy together. And yet—it’s…
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The Three Pillars of Predictable Growth
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If you want to build a modern, resilient business, it is not enough to run paid ads, generate leads, and hope for the best. True predictable growth requires a balanced, strategic investment across three interconnected areas: Brand, Demand, and Expand. Today, most companies invest heavily in demand generation because it…
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The Rise of Vibe Coding for Fast, AI-Driven Marketing
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Vibe coding for web development is transforming how websites are built, especially for non-technical users. Instead of writing code line by line, vibe coding empowers users to create fully functional websites using high-level prompts, organized resources, and AI-assisted collaboration. If you’re a marketer, designer, or project manager without a development…
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Eliminate B2B Ad Spend Waste and Prove ROI in 2025
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According to new research from eMarketer and Demandbase, 58% of B2B marketers say ad spend waste is a major concern in 2025.And it’s no surprise why. Despite budget increases across most B2B organizations this year, more than half of marketers estimate that 10–45% of their digital advertising budgets are being…
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The Best Way to Scale Google Ads Might Be… Cutting Spend?
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It sounds backwards, right? When paid media performance dips or pipeline slows, the instinct is usually the same: spend more. More budget, more keywords, more campaigns. But after auditing over $500K in Google Ads spend every single month across SaaS brands, here’s what we’ve found: Most SaaS companies don’t need…
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What Google’s Antitrust Trial Could Mean for PPC Advertisers
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If you’ve been keeping an eye on the tech world lately, you’ve likely heard the buzz around Meta and its ongoing antitrust battle. But while that drama unfolds, don’t let it distract you from another heavyweight bout: Google vs. the Department of Justice. This isn’t Google’s first time in the…
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Choosing the Right Channel: A Smarter Approach to PPC Strategy
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When it comes to pay-per-click (PPC strategy) advertising, one of the first—and most important—questions I ask isn’t about budgets or creative direction. It’s about channel selection. This might sound basic, but you’d be surprised how many businesses come to me with a predetermined idea of where they want to advertise.…