Author: Scott Sweeney

  • Why Website Speed Matters for SEO

    Why Website Speed Matters for SEO

    Website speed is an often overlooked yet crucial aspect of website performance, impacting both search engine optimization (SEO) and user experience.

  • Staying on Top of Google’s Search Algorithm Updates

    Staying on Top of Google’s Search Algorithm Updates

    Google’s search algorithms are constantly evolving to improve user experience and deliver more accurate and relevant search results. As a digital marketer or website owner, it’s crucial to stay on top of these updates to maintain or improve your search engine rankings. In this blog post, we’ll explore why Google…

  • The Crucial Role of On-Page SEO in Small Business Success

    The Crucial Role of On-Page SEO in Small Business Success

    This blog post will delve into the importance of correcting on-page SEO for small businesses, discussing how it can drive organic traffic, improve user experience, and ultimately lead to increased conversions and revenue.

  • The Power of Local SEO to Attract Customers

    The Power of Local SEO to Attract Customers

    As a business owner, you’re always on the lookout for innovative ways to connect with potential customers and drive growth. Enter Local SEO, a game-changing marketing strategy that helps you target a local audience and get your business noticed by those who matter.

  • Local SEO: Boosting Your Business

    Local SEO: Boosting Your Business

    With the internet dominating the business landscape, it’s crucial for companies to establish a strong online presence. One of the most effective ways to achieve this is through Local SEO (Search Engine Optimization).

  • Technical SEO and How It Impacts SERP Results

    Technical SEO and How It Impacts SERP Results

    In this blog post, we’ll delve into the most common technical SEO tactics and explore how they impact your SERP results. By implementing these techniques, you’ll enhance your website’s overall performance and increase its visibility on search engines like Google.

  • Your Company Needs to Be on YouTube

    Your Company Needs to Be on YouTube

    In today’s digital age, having a strong online presence is crucial for businesses of all sizes. While many companies focus on building their website, blog, and social media profiles, there’s one platform that often goes overlooked: YouTube. As the world’s second-largest search engine and a platform that reaches over 2…

  • Top 7 Considerations for Discussing Digital Marketing with Your Leadership Team

    Top 7 Considerations for Discussing Digital Marketing with Your Leadership Team

    In this blog post, we’ll explore the top seven considerations to keep in mind when discussing digital marketing with your leadership team, ensuring a productive conversation that leads to tangible results.

  • Technical SEO Improvements on MSP Website

    Technical SEO Improvements on MSP Website

    A Chicago-based IT company, faced challenges with its website’s organic search performance, impacting its ability to attract new customers and grow its online presence. This case study outlines the technical SEO strategies implemented to vastly improve the website’s visibility, traffic, and overall performance.