Author: Scott Sweeney

  • The Challenges and Opportunities of AI in the Global Workforce

    The Challenges and Opportunities of AI in the Global Workforce

    As AI becomes more intertwined with our daily routines and starts outperforming humans in certain areas, we must address growing concerns like job displacement, social disruption, and income inequality.

  • Understanding the Role of a Fractional CMO

    Understanding the Role of a Fractional CMO

    With the rise of modern entrepreneurship and startups, there’s a growing need for strategic and efficient leadership roles, tailored to suit different scales and phases of businesses. This has led to the emergence of flexible executive roles, one of which is the concept of a Fractional CMO

  • The Innovator’s Dilemma of Functioning Technology

    The Innovator’s Dilemma of Functioning Technology

    Picture this – you’re running a successful business powered by technology. Everything seems to be working smoothly. Why mess with it, right? Well, that’s where many smart businesses stumble.

  • Navigating The Dip: Embracing Challenges for Success in Marketing

    Navigating The Dip: Embracing Challenges for Success in Marketing

    As marketers, we often find ourselves in situations where things get tough. Campaigns may not generate the expected results, a new product might not be well-received, or the market could drastically change overnight. During such times, understanding Seth Godin’s concept of “The Dip” can provide valuable insight and guidance. What…

  • Leveraging the Power of Retargeted Ads

    Leveraging the Power of Retargeted Ads

    In the digital marketing landscape, staying on the forefront of your audience’s minds is paramount to success. That’s where retargeted ads—also known as remarketing—come into play.

  • 5 Skills All New Collage Grads Need

    5 Skills All New Collage Grads Need

    To support new graduates, I gathered insights from professionals across various experience levels on Fishbowl, Glassdoor’s online community platform, who shared what skills and knowledge they wish they had acquired before entering the workforce.

  • The Power of Neuromarketing

    The Power of Neuromarketing

    Although it may sound like a term straight out of a science-fiction novel, neuromarketing is a real and rapidly growing field that has the potential to revolutionize the way businesses approach marketing.

  • Using Digital Market Segmentation with Google Ads

    Using Digital Market Segmentation with Google Ads

    Digital marketing is a rapidly evolving landscape, with new tools and strategies emerging constantly. One of the most critical aspects of digital marketing is market segmentation, which allows businesses to target specific groups of customers based on their interests, behaviors, or demographics. Google Ads, a leading online advertising platform, offers…

  • DIY SEO Tricks Without Hiring an Expert

    DIY SEO Tricks Without Hiring an Expert

    With a little time and effort, you can make a significant impact on your website’s SEO using some DIY tricks. In this blog post, we’ll explore some easy-to-implement techniques that will boost your online presence without the need to hire a professional.

  • Top 5 Advantages of Hiring a Virtual or Freelance Marketing Director

    Top 5 Advantages of Hiring a Virtual or Freelance Marketing Director

    Hiring a virtual or freelance marketing director offers numerous advantages for modern businesses. From cost savings and access to top-tier talent, to flexibility and innovation, this approach to marketing leadership is transforming the way organizations manage and execute their marketing efforts.