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The PPC Myths That’s Costing You Money (And How to Fix It)
Let’s bust a myth that’s quietly draining marketing budgets every single day: 🚫 “Broad match keywords bring in more traffic, which means more conversions.” Spoiler: That logic is…
4 min read
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Setting Realistic Conversion Benchmarks for New PPC Campaigns
One of the most common questions when launching a new PPC campaign is: “When will we get our first conversion?” While general industry benchmarks are a helpful starting…
4 min read
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3 Ways to Find What’s Really Driving Your Marketing Results
If you’ve spent any time in marketing, you’ve probably heard of the 80/20 rule—the idea that 80% of your results come from 20% of your efforts. While it’s…
4 min read
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Outdated Marketing Tactics: Why Established B2B Companies Should Rethink Their Strategy
When we think of marketing innovation, startups often steal the spotlight. Scrappy teams, fresh ideas, lean budgets—they’re forced to be creative and tactical from day one. But here’s…
4 min read
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Brand Vortex: Marketing for the Non-Linear Generation
The classic marketing funnel is dead—or at least dying a slow, meme-filled death. And if you’re looking for the culprit, look no further than Gen Z. This digital-native…
4 min read
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How I Choose the Right PPC Channel (and Why You Should Too)
When it comes to paid advertising, the first question many marketers ask is: Which PPC channel or platform should we use? For a lot of businesses, the answer…
4 min read
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