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How to Build Messaging Around Strategic Buying Triggers
Understanding and leveraging buying triggers is one of the most effective ways to create timely, relevant messaging that drives B2B sales performance. Too often, marketing and sales teams…
4 min read
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How to Identify True AI-Forward Marketing Leaders
AI-forward marketing leadership is becoming one of the most important traits to evaluate in today’s hiring process. With artificial intelligence reshaping workflows, content pipelines, analytics, and decision-making across…
4 min read
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Is Multi-Touch Attribution Collapsing into Something Stranger?
For years, the dream of multi-touch attribution (MTA) shaped digital marketing strategy. Track every customer touchpoint, assign perfect credit across the funnel, and scale spend with total confidence.…
4 min read
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Write LinkedIn Ads For Executives That Actually Drive Results
Reaching a C-suite audience with LinkedIn Ads requires a completely different approach than targeting general business professionals. Executives are busy, skeptical, and laser-focused on outcomes. If your ads…
4 min read
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How to Turn Apollo or ZoomInfo Lists Into High-Intent LinkedIn Audiences
If you’re working with sales prospecting lists from Apollo, ZoomInfo, or similar platforms, you’ve got a hidden asset that can dramatically improve your LinkedIn Ads targeting. These lists…
4 min read
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Why Unprompted Customer Stories Are Your Best Content
When it comes to marketing, authenticity is often talked about but rarely captured well.In an era where customers are overwhelmed with polished ads and corporate messaging, unprompted customer…
4 min read
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