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Why B2B Companies Must Rethink Their GTM Strategy
Many B2B companies don’t realize just how vulnerable their growth engines have become. While revenue may still appear strong on the surface, outdated GTM strategies are quietly eroding…
4 min read
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Adapt Your Paid Media Strategy to Shifting Buyer Behavior
What worked in 2023 and early 2024 might not be effective in 2025 due to shifting buyer behavior. Across industries, B2B marketers are witnessing a notable transformation in…
4 min read
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How to Handle Client Churn Like a Professional
Every freelancer, consultant, or agency inevitably encounters a difficult topic that most would rather avoid: client churn. Whether you specialize in PPC, SEO, or broader digital marketing, losing…
4 min read
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Why Mid-Level Influencers Drive B2B Buying Decisions
In B2B marketing, there’s a long-standing obsession with targeting “the decision-maker.” Most campaigns are optimized for clicks from VPs, C-level executives, and founders. It’s easy to understand why—on…
4 min read
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Building a B2B Marketing Strategy That Actually Works
“Let’s just test it” might sound proactive—but it’s not a strategy. It’s often a placeholder for uncertainty. And in B2B marketing, where stakes are high and budgets are…
4 min read
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A Framework for Marketing ROI Leaders Under Pressure
Marketing leaders are under more pressure than ever to deliver marketing ROI. You’re either being asked to do more with less or handed more budget and told to…
4 min read
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