At Stratus Analytics, we believe that data is only valuable if you understand it. Our approach to digital marketing is deeply rooted in analytics, driving our strategies and delivering results that matter.
Services
Data Analysis That Drives Strategy
Analytics is central to everything we do at Stratus Analytics. Whether it’s launching an SEO campaign, managing PPC ads, or building a website, the data we collect informs our strategies, execution, and outcomes.
Expert Google Analytics Consulting
Our team is certified in Google Analytics 4 (GA4) and experienced in setting up and analyzing GA4 accounts. We’ve successfully migrated numerous clients from Universal Analytics to GA4, overcoming various challenges and mastering the best practices along the way.
**Discover Our GA4 Consulting Services ›
Customized Reports & Dashboards with Google Looker Studio
We understand the importance of demonstrating your marketing ROI. Using Google Looker Studio, we create custom reports tailored to your unique business goals and KPIs. These reports can range from high-level executive summaries to detailed analyses for team members. Our custom PPC and keyword ranking reports help you focus on effective strategies and eliminate ineffective spending.
**Explore One of Our Interactive Google Looker Studio Dashboards ›
Custom GA4 Exploration Reports
Standard GA4 reports often fall short for businesses accustomed to Universal Analytics. The true power of GA4 lies in its custom Explorations. We build bespoke Exploration reports that provide the critical data you need in an accessible format.
**See Our Solution for a Hospital Network’s Reporting ›
Qualitative Session Data Analysis
Not all insights come from numbers. Using advanced qualitative data collection tools like Microsoft Clarity, we analyze user behavior through heatmaps, scroll depth visuals, and session recordings. This qualitative data helps diagnose issues and optimize user experiences.
Training for Data Interpretation
You own your website’s data and reporting; we’re here to help you understand and utilize it. We empower our clients with the knowledge to interpret their data, fostering collaboration and informed decision-making.
We offer training sessions to explain your data, how to read it, and what it means for your business.
How We Collect and Analyze Your Data
We leverage the following tools to gather and interpret your data:
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Google Looker Studio
- Google BigQuery
- Microsoft Clarity
- SEOmonitor
- CallRail Call Tracking
At Stratus Analytics, our goal is to transform your data into actionable insights that drive your business forward.